Where wine education meets culture, creativity, and connection
Canvas & Cabernet is an elevated paint-and-sip experience designed to feel educational and intimate. The evening combines guided wine tastings, music, and painting in a moody, curated space with jazz lounge energy, set across long banquet-style tables designed for communal painting and conversation.
"A thoughtfully curated evening where wine takes center stage alongside art, conversation, and community."
Each wine partner takes the stage to present their selection with a brief story behind the wine — its origin, profile, and character — offering guests a deeper connection to what they're tasting before circulating table-to-table to pour.
Each guest is provided with a canvas, easel, brushes, and palette. Guests create at their own pace throughout the evening in a relaxed, open-format setting.
A curated playlist inspired by Sade, Maxwell, and Jill Scott sets the tone throughout the evening, layered beneath conversation to maintain a consistent lounge atmosphere.
Guests are welcomed with a glass of champagne upon arrival, setting an immediate tone of ease and luxury.
Long banquet-style tables with warm candlelight and amber uplighting. A draped stage backdrop anchors the space.
A dedicated 1940s-inspired lounge installation featuring a leather loveseat, rotary telephone, candles, and arc floor lamp — designed for guest photos and social sharing.
Each seat is fully prepared as part of the experience: Wine glass · wine passport · canvas · easel · paint brushes · palette · water cup · wine dump bucket · smock.
Guests arrive and are welcomed with a glass of champagne, immediately setting a tone of warmth and luxury. Music plays on entry as guests explore the space, take in the photo moment, and settle in.
510 Society opens the evening, guiding guests through the experience — painting, wine tasting flow, and introducing the featured wine partners for the night.
Each wine partner takes the stage to present their selection, sharing a short story behind the wine — its origin, character, and tasting profile. This moment is designed as a featured spotlight, giving each partner visibility and context before they circulate the room to personally pour for guests. Painting begins as the first pours are served.
Guests move freely between painting, sipping, and conversation in a continuous, open-format experience. Wine partners circulate throughout the space, engaging guests and guiding tastings as the evening unfolds. Music, ambiance, and content capture moments remain present throughout.
The evening concludes with closing remarks, appreciation for participating wine partners, and a final toast.
Canvas & Cabernet is designed to turn wine participation into lasting consumer connection.
Guests don't just taste wine — they hear the story behind it directly from the people who represent it. Every interaction is personal, conversational, and memorable.
Featured placement across wine passports, event marketing, social content, photography, and recap video. Your presence extends well beyond the room.
Unlike fast-paced tasting environments, this experience is intentionally slow and immersive — giving guests time to ask questions, engage, and build real familiarity with your wine.
Wine partners can showcase bottles, share purchasing options, and connect directly with guests while interest is highest.
Canvas & Cabernet is powered by the 510 Society community — a growing network of Bay Area professionals, entrepreneurs, creatives, and culture enthusiasts who regularly gather through thoughtfully curated social experiences. Our guests attend to discover new places, support local businesses, and build genuine connections through shared experiences.
In addition to the guests in attendance, wine partners receive exposure through event photography, social media content, creator recaps, and post-event storytelling designed to extend the experience beyond the room.
A glimpse into the kind of evening Canvas & Cabernet is built to create — candlelit, intimate, and intentional from every angle.
